Investing in individual stocks

When you invest in the common stock of a public corporation, you are an equity owner in that corporation. If the company grows, then the shareprice should grow in price. If earnings decline, the price will probably decline. As an investor, you are investing in the future prospects of the company.

Individual stocks are generally more volatile than mutual funds, exchange traded funds, and bonds. Generally speaking, larger company shares of well established companies are not going to be as volatile as an emerging growth companies shares will be. This doesn't mean large company shares will not experience volatility, however large company shares tend to be more suited for conservative investors while smaller company stocks are better suited for investors seeking growth.

Any stock has the potential to go to zero and history can provide a lot of examples of companies that at one time appeared to be invincible, but eventually ended up being worthless and not worth the paper they were printed on. Worldcom and Enron are two that are synonymous with the technology bubble. Even more recently however, there are companies that have collapsed in price. Homebuilders and mortgage companies such as Countrywide have seen their stocks crushed. This is why it is always important to have an exit strategy of some sort in place when owning individual stocks.

 

 

Links
EDGAR SEC Database
Market Capitalizations
Blue ChipLarge CapMid CapSmall CapMicro Cap

Blue Chip stock: Stock of a large, national company with a solid record of stable earnings and/or dividend growth and a reputation for high quality management and/or products. More generally, anything of very high quality. Examples could include IBM, Johnson & Johnson, and 3M.

The market capitalization of Blue chip stocks is massive. Johnson & Johnsons market capitalization can range between $150 and $200 Billion dollars.

Types of Stocks
GrowthValueCyclicalDefensiveIncomePreferred

Growth stocks are shares in companies that are exhibiting above-average and accelerating earnings and sales growth. These companies usually reinvest their earnings back into the company so that they can continue to grow and expand their business.

These types of companies can be very volatile and experience large swings in earnings and sales on a quarterly basis.